COURSE BACKGROUND

Real Estate is just one of the many resources that an organisation will possess. While it generally represents an important and valuable set of assets, it nature, value and quantity will be ultimately determined by the strategic decisions made during an organisation’s strategic planning process.

Existing real estate resources may either significantly enhance or significantly constrain a company’s future activities; it follows that they should be developed in line with strategic goals and objectives. A strategic plan that does not consider real estate resources throughout the process will likely overlook an important influence on strategic success. The link between strategic planning and real estate should therefore be clear.

COURSE OBJECTIVES

The specific objectives of the course are to:

• Analyse the Corporate Position of an Organisation
• Appreciate the Significance of an Organisation’s Strategic Planning Process
• Know the Critical Features in Developing Strategy with Specific Reference to Real Estate
• Understand the Role of the Real Estate Manager in the Strategic Decision Making Process
• Develop a Real Estate Strategy For Growth, Change Or Recovery.

COURSE PROGRAMME (8.30 am – 5.30 pm)

1. Overview of Real Estate

• Purpose of Real Estate Holdings
• Investment and Operational Real Estate
• Real Estate Strategy and Business Strategy

2. The Strategic Planning Process

• The Strategic Planning Process
• Strategy and Real Estate

3. Strategic Analysis

• Analysis of the Business Environment
• Structural Analysis of the Industry
• Internal Corporate Analysis
• Measures of Resource Control and Performance Measures

4. Strategic Choice

• The Core of Corporate Strategy
• Bases for Strategic Choice
• Alternative Directions and Methods for Strategy Development

COURSE FEES

The course fee of $595.00 includes course documentation and refreshments at breaks. A group discount of 10% will apply for three or more delegates from the same organisation. SDF applications can be made on a case-by-case basis; please call SDF for details.

WHO SHOULD ATTEND

The course will benefit those who have a vested interest in buildings including:

• Developers
• Building Owners
• Government Officials
• Architects
• Engineers
• Project Managers
• Quantity Surveyors
• Contractors/Sub-Contractors/Suppliers
• Property Managers
• Facilities Managers
• Maintenance Managers
• Management Corporations
• Town Councils
• and Others

COURSE SCHEDULE, ENQUIRIES AND REGISTRATIONS

Mr Ken Chew
Tel:  6474 7442   Fax: 6474 7443   E-mail: recc@pacific.net.sg

PLEASE NOTE

It may be necessary for reasons beyond RECC’s control, to change the content and timing of the programme and the identity of the course leader/s.